Announcing Superchannel

If you’re a creator on YouTube, your entire business lives on someone else’s platform. Your subscribers are YouTube’s users. Your revenue depends on YouTube’s ad rates. Your reach depends on YouTube’s algorithm. And if something goes wrong — a false copyright strike, a demonetization, a policy change — there’s not much you can do about it.

We built Superchannel to change that.

What Superchannel is

Superchannel gives YouTube creators their own video platform. Connect your YouTube channel, and your videos sync to a site that you own, under your brand, on your domain.

Your audience signs up directly with you. You know who they are. You can reach them without going through an algorithm. And if YouTube changes its rules tomorrow, you still have your audience.

It’s not about replacing YouTube. YouTube is incredible for discovery — nothing else comes close. Superchannel is about making sure discovery isn’t the only thing you have.

Why this matters

A few creators have already figured this out. Corridor Digital runs corridordigital.com. Sickos has sickos.tv. But these are custom-built, expensive, and out of reach for most creators.

We think every creator on YouTube should have this option. Not just the ones who can afford to hire a development team.

Think of it like Shopify, but for video. Shopify didn’t invent e-commerce — it made it accessible to anyone with something to sell. We want to do the same thing for creators with something to show.

What you get

When you set up a Superchannel site, you get:

• Your videos, synced from YouTube — import your entire channel in a few clicks, or upload directly
• Your brand — custom themes, fonts, colors, and your own domain
• Your members — people sign up directly with you, not with us
• Member-only content — gate videos for signed-in members
• Comments and engagement — your audience interacts on your platform
• Playlists and organization — curate how your content is presented

Everything is designed to feel like your site, not ours. Your audience should never feel like they’re on “yet another platform.”

What’s next

This is just the beginning. We’re actively building:

• Paid memberships — let your audience support you directly, on your terms
• Email announcements — notify members when you publish new content
• More customization — layouts, navigation, and page building tools

We’re building Superchannel in the open and shipping fast. If you’re a creator on YouTube and want to own your audience, we’d love to have you.